Joshua Wanyama is the founder of African Path Communications. African Path is an online portal company that includes African Path, African Path Village, African Path TV and Cheetah Index. African Path, allows Africans to own and tell their own stories on the global stage. African Path Village provides further interaction between site visitors through a social networking platform, African Path TV streams video programming and music on Africa and the Cheetah Index provides coverage of business news within the continent.
Born in Nairobi, Kenya; Joshua Wanyama received a B.S. in Architecture at the University of Minnesota, Twin Cities in 2003. Immediately upon completion of his college degree, he started Spectrum Interactive Media, LLC. A web design and development company in Minneapolis, MN. He left the company in 2007 in order to concentrate on African Path, a portal that had been built in partnership with Spectrum Interactive.
In the fall of 2007, Mr. Wanyama assisted in the planning and branding of the Pan African Trade and Investment Summit in Minneapolis that promoted trade between Africa and companies in Minnesota. He currently sits on the board of the South African Minnesota Business Council.
In a speech given at the 2009 TED Global meeting, he said about interconnectivity in Africa, “In my life, I have found that I can combine two things that bring me great pleasure – business and design into a real solution that is relevant to Africa. This would not have been possible without the web. And I know there are a lot more solutions and opportunities within the continent that will keep springing forth daily. Whether online or offline, interconnectedness will play a huge role in the success of these ventures. And with that, we will be able to improve Africa while presenting a balanced view of it to the world at large. And in a world growing darker with the storms of economic upheaval, Africans have a chance to stand up and lead in their own way.”
He is also the co-founder of Pamoja Media, Africa’s first online advertising network-selling, banner and rich-media advertising to marketers seeking to reach Africans worldwide. Since its inception in August of 2008, Pamoja Media has proved its value to publishers by working with some of Africa’s major publications including the Nation Media Group of Kenya, Mmegi of Botswana, Sahara Reporters of Nigeria, Mail & Guardian of South Africa and Sudanese Online amongst others. In October of 2008, Pamoja Media started representing Yahoo’s Network in Africa selling its inventory to marketers within the continent. Pamoja Media today boasts a reach of 35 million Africans worldwide through its network and Yahoo.